Designing for Education                                                                                    Foto: Index

Index:  is a Danish-based non profit organization ’working to promote design and design processes that have the capacity to improve the lives of people worldwide'.
In close collaboration with UNICEF the theme ’Designing for Education’ has been chosen as a design challenge calling for entries from design students globally. The target is to ensure that by 2015, children everywhere, are able to complete a full course of primary schooling.
Partner at Built Identity, Kim Fridbjørg has been appointed member of the jury

More about the project here:
   

Berlingske Business

Now, well into the third year of working with ’The Living House’, Tryg's CEO Stine Bosse, together with Creative director at Built Identity, Kim Fridbjørg, looks back and into the future, in this exclusive interview in Berlingske Nyhedsmagasin. Why is it a good idea to invest a two digit amount (in millions) of danish kroner to modernize your business using design as a key tool. Stine Bosse gives the answer ” Our vision, that our costumers should experience ’peace of mind’ begins with our employees”.
The interview talks about why and how important it is to make the nessesary changes in the lay-out and the functionality of the workspaces combined with a strong physical identity, connected to the existing company values.
More than 60.000 m2, in four different Nordic countries, have undergone a thorough redesign and made it possible to implement new and creative ways of working for more than 4000 emplyees. All along, it has been our thesis that people thrive and become more innovative in inspirational surroundings. Linking the company values to a theme inspired by ’The tree of life’, an organic interpretation of ’The heart’ and the colour red, a flexible and dynamic work culture has started to grow, giving the company the best employee attitude syrvey result ever!
Design is simply…. good for business.

Read article here:
 

Wall system for construction sites

Every city is constantly tormented by construction sites. It is not unusual that a renovation project or the constuction of a new building creates a big ’site-specific’ system of plywood walls which occupies the public space for month.. sometimes years.
This project ’Running Fence 2' challenges this dilemma and demonstrates how a long lasting construction site has the potential to become a temporary wall of posibilities. The system consist of a number of units which can be combined in numerous ways with different functionalities. Some units has the potential of becoming a space opening towards the city offering new temporary activities such as cafe’s, exhibitions, a fruit stand, a flee market or a buss stop. If you choose to face the unit towards the building site the units can serve the purpose of a coffee space for the construction crew or a storrage space for tools and machinery or building materials.The system futhermore allows you to ’climb the wall’ and enjoy a glance of the city from a new perspective - a temporary lookout tower.


 

Laser cut Corten steel
Working with interesting combinations of materiales is like adding spice to a meel or new instruments to a music composition. It adds flavour and creates insipring moods. At Built Identity we like to experiment with intriguing combinatitions and we believe that people who live and work in inspiring sorroundings, nourish their imagination and stimulate their curious minds and creativity.  

Younger Look
TV Festival approached Built Identity to re-design their visual identity. This was a second generation (..the first also designed by Built Identity) solution, created to maintain a destinct and modern feel to an organization which represents the Danish media industry. 

The water game
The Water Game re-thinks the role of the water supplier. Can the local waterwork become the local landmark?
In a strong collaboration with Grontjemij | Carl Bro, a leading sustainable design, engineering and management consultancy based in 20 countries, Built Identity have developed an inspirational “game” called The Water Game. Target groups are water suppliers and the aim is to re-think the significance of water for the modern man. Today, water is taken for granted as a commodity in our part of the world. Why? 

TRYG
Built Identity was appointed to create a new signage program for two 60.000m² buildings located in Denmark and Norway.
A series of unique signs have been manufactured.
The signs are part of a design solution by Built Identity covering a complete and extensive interior identity package. 

THE CAFÉ TREE
“Lets meet under the tree for a coffee”. With our design for a new café, we have created a unique landmark in the vast cantine area of TrygVesta – a place for informal meetings or a "relaxed moment" on a busy working day. We wanted to establish a focal point – "a tree in the square" and the opportunity to create a “giant” yet “cozy” lamp to attract people working in the building complex. The solution was an elevated construction covered in plants on the outside with acoustic regulation panels on the inside.

 

ROSKILDE 2030
In November 2009 one of the large former factory building in the new cultural hub Musicon in Roskilde opened the doors for an event arranged by the City Council Department for Children and Culture. 70 students representing a variety of educational institutions joined 30 established professionals working within the areas of culture and politics. Together they spent the day as a part of a userdriven innovation process, shaping the future scenarios for the city of Roskilde.
The work involved the three key diciplines at Built Identity, business design, graphic identity and space (in this case experience design). In short we designed the process, delivered the methods and tools and finally completed the analysis of the data material from the user involment phases of the process. On top of this stratigic facilitation we designed a complete visual package, including graphic- and physical design for the event.
 

THE TWISTER SYSTEM
There is a growing awareness of the need for an acoustically adjusted environment in indoor areas – this is especially true for open space offices and meeting rooms. Built Identity has developed a product line of acoustic wall panels that serve a double purpose: adjusting acoustic levels whist simultaneously providing a visual experience ajusted to their physical environment. 

BRAND IDENTITY FOR DR
The public service Danish Broadcasting Corporation, DR, appointed partner at Built Identity, Masoud Alavi to design a series of their products.
Working with a value based identity process, the organisation was rebranded to coincide with the relocation of their headquarters, in 2006, to Amager, Copenhagen. The work included all levels of communication from corporate logo to major product brand identities.
 

THE LIVING HOUSE
Since 2007 Built Identity has been collaborating with JJW Architects on creating new design solutions for the "office of the future" for TrygVesta. Working with an organisation of 4000 employees has enabled us to experiment and create a number of exceptional designs that set new standards in the nature of the professional environments.  We named the project 'The living House'. The succes criteria has been to establish a direct link between the strategic organisational targets and the company brand values in all design solutions – from architecture to signage.
 

GREEN LIFT
The combination of nature and tecnology is intriguing and creates an interesting attraction. The objective of combining a lift tower, a garden and a distinctive new floor was, in this case, to create a point of focus – a landmark. By cutting trails of LED lights and making a pattern of brass in a cement floor, the area obtained the identity and personality we wanted.

   

GALLERY OF LIGHT
The first impression is important. Therefore, the feeling for a company, it's values and culture must be reflected in the design of the reception area, welcoming guests for the first time. In many ways, the reception is the face of the company.
Our design converts the reception into a welcoming ‘gallery of light’ using two reflecting glass walls, starting outside the building and folding its way into the reception area – like an additional skin directly on the body of the existing building.
 

MYSIGN
MySign is your employee’s desk display which addresses an individual’s need of personalising today’s shifting work-stations in the open office environment. One day at one table, the next in a different department – nobody can tell where they spend their day. With MySign, images of children, spouses, pets, homes, loved-ones, and friends are tastefully displayed for all to see – a personal arrangement that easily follows the individual from station to station.
 

AN INTRODUCTION BOOK
As a welcome present and an introduction to the re-organisation project ‘The Living House’, Built Identity was asked to write, illustrate and design a book. Working with the CEO of the insurance company Tryg, Stine Bosse, we created this book with the intention of illustrating some of the thoughts and emotions we had encountered from some of the 4000 employees during our process of redesigning and rebuilding the company headquarters.
 

TELECLUB
Teleclub is the no. one broadcast provider in Switzerland. In order to establish a strong cross platform brand identity Teleclub wanted a powerfull identity program to link the mother - and sub brands. Built Identity solved the job by creating a red (Switss) symbollic figure containing the two dominating screen formats, 3:4 and 16:9.
The brand program won the prestigeous Gold Promax Award in New York.  

DR 1 & DR 2
Masoud Alavi and Kim Fridbjorg were the creative team leaders directing the visual re-shaping of DR, including its subbrands of DR1 and DR2 and their most important productions; TV Avisen and Deadline - the two leading national news programmes. The design work included both graphics, motion graphics, set design and interior design for for the areas connected with television work. The result was a series of stunning award winning designs that are still setting the standard for the world of television communication.  

ROYAL WEDDING
When the future king of Denmark, His Royal Highness Crown Prince Frederik was to marry the now Crown Princess Mary, an elegant solution for a temporary TV studio was needed.
The studio was employed to transmit the event to a global audience, covering both the formal proceedings during the ceremony and prior festivities.  

FACE PROMO
To introduce two new faces as hosts on the news program ’Deadline’, we designed this promo campaign. Our focus was to show the ’person behind’ and at the same time give an honest and informal introduction. From an art direction perspective we chose to present the campaign in black and white in order to allow a rare focus of light and shadows on the facial characteristics. The quietly animated typography, sets a tone of a classical newspaper typeface with a modern edge.